Identify - Target - Achieve
Channel Analysis – Summary of Traffic Sources
Third thing to dig into Cartforge Analytics
Wide entry tight exit.
Incoming Source Channel Evaluation
Cartforge Analytics is able to collect important incoming traffic data, for example:
- search engines
- banner advertisements
- affiliates
- marketing emails
Through tracking the entry paths of your visitors and taking consideration of the corresponding bounce rate together, the best keywords leading to your web site and the most relevant keywords in correspondence to your web content will be sought out.
PPC (Pay Per Click) Campaign Management
Buying paid ads in search engines, such as Yahoo!, Google, MSN, is a
common promotional practice.
Filtering out the best sets of keywords to your site also helps you to
optimize your PPC settings. With accurate collected entry data, you
are able to sort out the most effective PPC advertisements and
obtain better investment plan on PPC systems so as to optimize ROI.
Affiliate Link Management
Affiliate links are the paths visitors visit and depart your site. Data of these links, for instance, click rates and click frequencies, may inspire you to make further business decisions.
